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Essentials...
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- Size -- Is the company the correct size to launch a new product or line?
- Background -- Is the firm engaged with similar technologies? What about an ethical reputation?
- Marketing -- Is the company dedicated to employing the necessary creative skills and marketing efforts forth to launch a product correctly?
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Factors...
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Research -- Is a potential partner prepared and equipped to conduct product testing and focus studies to position the product in the ideal manner?
Finances -- Does the firm have the financial ability and allotted budgets to be successful with a new product launch?
Trust -- A must when entrusting personal property to a company. |
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To Consider...
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Dedication -- Does the company have the leadership, vision, and determination to succeed?
Confidence -- Is the potential licensee willing to make guarantees based on its abilities? |
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